AI by industry

AI for transport

At a haulier, three calls in four ask the same question : where is my consignment. The information is in the TMS, in the subcontractor’s tracking, in an email from the driver. It can only be read by someone who opens three screens, while the phone keeps ringing.

5 tasks documented below1 limit no delivery time committed by the agent2 to 6 weeks before the first system is openThe TMS stays the agent reads alongside, replaces nothing
Answer ‘where is my pallet’
Reconcile the consignment note
Prepare a claim

The tasks we remove first in this industry

The cost

What this industry pays when nothing moves.

Ranges, not promises. They come from tasks we meet in this industry and orders of magnitude we measure in the survey — yours may fall outside, in either direction.

Changing nothing
‘Where is my delivery’ calls60 to 75 % of calls received
Time per tracking request4 to 10 minutes
Claims documented within 48 h1 in 3 to 1 in 2
Consignment notes unreconciled at month end5 to 15 %
First answer to a new customer4 h to 1 day
Operations time absorbed by requests2 to 3 h per day per person
The customer relations system, opened
‘Where is my delivery’ calls15 to 30 % of calls received
Time per tracking requestunder a minute, written answer
Claims documented within 48 h4 in 5 or more
Consignment notes unreconciled at month endunder 2 %
First answer to a new customer2 to 10 minutes
Operations time given back1 h 30 to 2 h 30 per day per person
Five tasks

What we remove, and what we leave.

Each task is described with what the agent takes on and what stays with a person. If the second column is empty, we have not understood the industry.

01

Answer a tracking request

What the agent does
It recognises the reference in the email or form, reads the status in the TMS and the subcontractor’s tracking, and answers in writing with the time of the last known event.

What stays with a person
Anything that is a promise. ‘Delivered tomorrow before noon’ is never written by the agent : it gives the status, operations give the commitment.

02

Prepare a claim

What the agent does
It gathers what already exists : consignment note, delivery reservations, photos, exchanges. It produces a chronological file and flags what is missing.

What stays with a person
The company’s position, the compensation, the answer to the customer. The file is ready in an hour instead of two days; the decision stays human.

03

Reconcile transport documents

What the agent does
Every consignment note, delivery note and subcontractor invoice is read and set against the order. Discrepancies go into a list, not a drawer.

What stays with a person
Dealing with the discrepancies. It finds them all; it settles none.

04

Acknowledge and qualify a transport request

What the agent does
A quotation request arrives at 7 pm. It acknowledges, extracts origin, destination, volume, constraints, and prepares the template for the morning’s freight planner.

What stays with a person
The price and the yes. The rate depends on the day’s load, available subcontracting and the customer : the planner decides.

05

Keep customer instructions up to date

What the agent does
Receiving hours, docks, contacts, delivery requirements : they live in emails. It extracts them and keeps one sourced sheet per site.

What stays with a person
Validating a new instruction before it applies. A wrong dock costs an empty return.

What we do not do

No delivery time is committed by an agent.

In this industry, a delivery time is a commercial promise that depends on things the agent cannot see : the day’s load, a sick driver, a subcontractor who has not replied. The agent says what is ; operations say what will be. The diagram below shows where the line runs.

A customer request comes in — a diagram, not a screenshot
1Email or form receivedtrigger
2Reference recognised, status read in the TMSreading
?Is the request about the status, or about a commitment?condition
if yes
4Written answer with the last known eventdraft
5Sent, copy to operationsauto
otherwise
6Queued for the operator, context attachedescalation

‘If yes’ = a question about status. Any request containing a deadline, a penalty or a ‘can you guarantee’ goes right, to a human.

The method, in one sentence

Ten systems, one survey, one system opened at a time — the one with the shortest payback. Read the full method, or go back to the AI agency page.

The tools

What we open it with, and why here.

The choice of tool comes last, and it is reversible. But in this industry, three constraints keep coming back and steer the choice before we even start.

The TMS, as it is
We do not replace it and we do not modify it. The agent reads its exports or its interface and writes into the fields it already accepts. If it has no interface, we work from what it knows how to export.
A circuit visible in n8n or Make
Operations must be able to see what the agent does, stop it on a crisis day, and correct a rule without calling us. A workflow tool can be read ; code cannot.
A written answer, never a spoken one
The agent answers in writing, with the time of the event it cites. A verifiable trace beats a reassuring voice when the claim comes in.
The objections

What we hear in this industry, before we start.

Our subcontractors send tracking by email, each in their own way. Does that work ?

That is the general case. The agent reads unstructured emails and extracts the event, the time, the reference. What it cannot read, it marks instead of guessing — and you quickly see which subcontractor needs a format.

Will the customer accept an automatic answer ?

They accept an accurate, fast answer. It is signed by the department, cites the time of the last event, and offers a human in one line if that is not enough. What they do not accept is waiting on the phone.

And on the day everything goes wrong — snow, a strike, the TMS down ?

The agent switches off in one click, and it is better to switch it off : on a crisis day, the status in the TMS no longer reflects reality. That is part of the circuit from the start, not an option.

We already have a tracking portal. Why do customers still call ?

Because it needs a login, a password and an exact reference. The agent answers ‘my Tuesday order for Salford’. That is the distance the portal does not cover.

Where this industry concentrates

The areas where we are called most for this.

Related industries

The same tasks, in neighbouring industries : AI for logistics, AI for manufacturing, AI for e-commerce.

First call — fifteen minutes

We will tell you which system to open first.

Describe the task that costs you the most. We will tell you what is feasible, how long it takes and what it costs. If the answer is no, you will leave with the two reasons why.